Lehrstuhl für Betriebswirtschaftslehre, Gesundheitsökonomie und Management




New Products - From Ideas to Markets

Exam review: To participate in the exam review, please send an email to Adriana König koenig@lmu.de from your Campus email address. The registration deadline is Thursday, March 31, 2022 at 12:00 p.m.

Guest lecture in the course „New Products – From Ideas to Markets“
January 18, 2022 from 12:00 to 14:00 c.t.

"Pricing and market access in real-life: How to successfully maneuver innovative pharmaceuticals through the German AMNOG process… and why it matters beyond German borders!"
Gabor Kiss (Partner), Christoph Engelke (Director) und Maximilian Fenske (Manager), Munich office, Simon-Kucher & Partners, Strategy & Marketing Consultants GmbH

Join Zoom Meeting:

Meeting ID: 913 5720 7112
Passcode: 380505

Exam update:

The exam will be a take-home open-book exam. To participate in the exam, you have to register in the LSF.

The exam takes place on January 31, 2022 from 16:30 to 19:00.

The ISC also offers a test exam on January 13, 2022 at 14:00. If you wish to participate in the test exam, please make sure to register for the regular exam “New Products: From Ideas to Markets” in LSF until Wednesday, January 5, 2022. All students registered in LSF are registered automatically for the test exam. If you decide not to participate in the regular exam after the test exam, you can deregister from the exam in LSF.

We strongly advise you to participate in the test exam as you can practice the whole exam process.
For both the regular and the test exam, closely follow the technical instructions of the ISC.

 Our institute will be responsible for the organization of this course in the winter term 2021/22. If you have any questions, please contact Adriana König koenig@lmu.de

This course will be taught online. More detailed information will be available on LSF and Moodle. Please register for the Moodle course “New Products: From Ideas to Markets WS 21/22”. The access key for this Moodle course is available on LSF.

We acknowledge financial support for the case studies from LMU Management Alumni.

Please register for the tutorials between October 19, 2021 (14:00) and October 24, 2021 (12:00) via the following links:

New Products Part I (IIM) and Part II (ISTO): https://www.mercator.bwl.uni-muenchen.de/newproducts/

Choose between Part IIIa (IBIS) and Part IIIb (HEM):

New Products Part IIIa (IBIS): https://www.mercator.bwl.uni-muenchen.de/newproducts3a/ OR

New Products Part IIIb (HEM): https://www.mercator.bwl.uni-muenchen.de/newproducts3b/